The main objective of the Agent Based Information Push Mechanism is to provide required information to the user who would be interested in that information. Now, we are using this technique in Web-site Advertising. It will show the specific advertisements that a user with a certain profile would be interested in. Best examples are Yahoo!, Google sites. We can use this technique in other fields where a user with a known profile contacts an information system such as a website. Based on the previous search history and profile of a user, that user’s behavioral profile will be determined and the information push system will use this behavioral profile in finding the information that the particular user is interested in, also it will displays that information to the user.
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The Ad Server is a web server which delivers the online advertisements of the advertisers to their website clients. The technology and services which are used in placing ads on the websites are described by this Ad server.
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A robust ad server is developed for automating the advertisements on various websites is called Ad Dispenser Server. By using this proposed software, we can serve our text ads about products or companies in websites. It is useful for the companies to develop their business and earn more profit. We can use different text styles of Google Ads in our text ads to attract people about our services or products.
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