People search for different products in the ecommerce sites. In order to attract the customers the sales team provides different offers in order to attract them. They contact the customers and say about the offers that are available. It will help in targeting the right customer. What if there is an application that can help in accomplishing this task? Yes, it is possible through the use of data mining for improved customer relationship management application. This will be one of the interesting applications that one can work on and implement in real time world. This will be one of the applications that can allow the employee to strengthen the business relationship with the customer.

The task of the interest of the customers is extracted through the use of data mining technique. The offers that are available for each and every product will be notified through the use of this application. The features that can be included in the data mining for improved customer relationship management application are as follows:

• Sales representative: The sales representative need not contact the customers all the time in order to notify regarding the offers that are being provided.
• Right customer: This application can help in targeting the right customer.
• Interest: This application can help in knowing the interest of the customer on the particular product which can make the work of the sales team easier.
• Ease of access: This application will be very easy to access at anytime and anywhere from the world.
• Profit: This application can help in increasing the productivity and thereby increasing the profit of the company.
• Human labor: This application can help in reducing the effort of the sales representatives with great ease.
• User friendly: This application will be user friendly since the interface will be simple and easy to understand.